This autumn, Benefit Systems Fitness Branch, the operator of Zdrofit, Fabryka Formy, Akademia Fitness, S4, Fit Fabric, My Fitness Place and Step One fitness club networks, fights the myth that fitness clubs are only for athletic, self-confident people with sculpted bodies. The campaign is to help break these barriers and show that the clubs are a good place to improve fitness and wellbeing and that they also provide trainer’s professional help from the first visit.
How to… overcome barriers and have support
“How to...” campaign activities
Senior PR Specialist Benefit Systems