11/06/24

Benefit Systems has opened the 19th My Fitness Place club in Krakow


In October, the 19th club of the My Fitness Place network appeared on the fitness map of Krakow. A new feature is the recovery zone for comprehensive regeneration after training. Benefit Systems focuses on the high availability of clubs and responds to the needs of agglomeration residents who want to combine work, household chores and physical activity in a flexible way. The newest My Fitness Place club is situated in the Krowodrza Górka housing estate at 12 Krowoderskich Zuchów Street.

– The nineteenth My Fitness Place club in Krakow is the result of our consistently implemented strategy. We want to provide as many inhabitants of Polish agglomerations as possible with modern, professionally equipped and friendly training spaces, while educating society about the positive impact of physical activity on physical and mental health – explains Tomasz Groń, Managing Director responsible for fitness club networks at Benefit Systems. – We also attach great importance to the atmosphere in our clubs and providing tools thanks to which the sense of obligation is replaced by the joy and satisfaction that trainees can derive from physical activity. We structure our offer in such a way that it supports the trainees in achieving their goals – he adds.

Training, regeneration, relaxation

The new club was designed and equipped in accordance with the standards adopted by the network. The main part of the facility are modular training zones enabling comprehensive training, including cardio, fitness, functional, machines, stretching and free weights.

A new feature in Krakow’s facilities is the recovery zone.

– This zone enables regeneration after training, which is an important element of maintaining physical fitness. We have prepared it – both in terms of space and equipment – to best suit the needs of the trainees. Its greatest advantage is its versatility. It can be successfully used by both beginners and advanced people – says Magdalena Szwed, Vice President responsible for product development at Benefit Systems Fitness Unit.

The recovery zone is the perfect ending to intense training and a panacea for tired muscles. There is a multimedia kiosk with a database of exercises and detailed instructions on how to perform them. Self-massage is also an excellent solution and can be performed using available rollers. Each person determines the length of the recovery session independently, depending on their needs and time possibilities.

The relaxation zone with a dry and infrared sauna is also an ideal way to regenerate and relax after training.

Those who prefer group classes have an extensive schedule of classes at their disposal, including Body&Mind (Pilates, Healthy Spine), Les Mills, dance classes (Salsation®) and strengthening classes (ABT and Full Body Workout).

Club availability – we follow our customers

The new club is situated in the northern part of Krakow, in a place conveniently connected to other districts of the city. It covers an area of 1.6 square metres in an office and service building.

– By expanding the network of our clubs, we try to respond to the needs of both customers using passes and MultiSport card users as widely as possible. In the case of large urban centres, it is crucial to evenly cover the area with the offer. We follow our customers. We try to provide them with an attractive space for physical activity in those places where they spend a lot of time. Thanks to our consistent actions, we can talk about the high availability of clubs in our portfolio – explains Tomasz Groń.

Currently, there are 19 My Fitness Place clubs available in Krakow. The twentieth is in Zabierzów, approximately 12 km from the centre of the capital of Małopolska. The total area of the clubs is almost 28,000 square metres, with over half of the clubs having an area of 1,500 square metres or greater. Almost half of the facilities (nine) are located in office and service buildings, while six of them in shopping centres.

– We want to be close to our customers, which is why we value cooperation with owners of office and commercial space. We offer attractive services, personalised to the needs of local communities. It is also worth remembering that physical activity is not a passing trend. On the contrary, the fitness industry has great development potential, and therefore we are focused on long-term cooperation with our partners – says Tomasz Groń. – At the same time, our customers have convenient access to clubs, which makes it is easier for them to combine work, daily duties and physical activity – he adds. 

The plans of Benefit Systems – the leader of the fitness market in Poland – focus on constantly increasing the availability of clubs, both in large agglomerations and smaller towns, as well as supporting Poles in physical activity, thanks to professional staff, modern digital tools and a wide offer tailored to numerous needs and possibilities. Education on the preventive role of physical activity and its impact on health, life and work will continue to constitute an important part of its activities.

My Fitness Place are fitness clubs owned by Benefit Systems. The clubs promote healthy exercise in accordance with the philosophy that physical activity is available to everyone who wants to take care of their health, regardless of age, body shape and previous achievements. Currently, residents of southern Poland can exercise in 21 My Fitness Place clubs. Most of them – nineteen – are situated in Kraków. The remaining ones operate in Zabierzów near Krakow and Opole.

Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support employee wellbeing. The company is the creator of the MultiSport Programme, which enables physical activity in sports facilities throughout the country. Its portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group also operates over 240 fitness clubs in four markets (in Poland it is responsible for Zdrofit, Fitness Academy, My Fitness Place, and Fabryka Formy networks). An important area of Benefit Systems activities is the promotion of an active lifestyle at every stage of life, which is why the company implements initiatives supporting physical activity of children, adults, and seniors, also as part of the MultiSport Foundation. Since 2018, Benefit Systems has been part of the global B Corp initiative, bringing together companies operating and engaging in solving the most important social problems. More information can be found at benefitsystems.pl/en.
Magdalena Potocka