Benefit Systems Group acquires 18 fitness clubs in Bulgaria
The portfolio of foreign sports facilities belonging to the Benefit Systems Group has expanded to include facilities located in the capital of Bulgaria. The transaction to purchase the Flais club network was carried out by Next Level Fitness OOD (a subsidiary of Benefit Systems S.A.) after obtaining a positive opinion from the Bulgarian Competition Commission and covered 15 operating fitness clubs as well as three facilities under construction.
Benefit Systems Group acquires 100 percent of shares in companies managing clubs located in the capital of Bulgaria, as well as the rights to the Flais trademark. Following the takeover, the clubs will continue to operate under the current name.
To date, Benefit Systems Group has managed 15 fitness clubs in Bulgaria. As a result of the transaction, the portfolio in this country increased to 33 facilities. In total, the group currently manages 60 fitness clubs on foreign markets.
Flais is one of the leading fitness networks on the Bulgarian market, with facilities operating primarily in the capital. The clubs are spacious, modern and well-equipped premises with an attractive offer of sports activities, which are very popular with MultiSport Programme users, of whom there are 140,000 in Bulgaria.
Benefit Systems is currently one of the four leading fitness club operators on the Bulgarian market. The acquisition of the Flais network has been positively assessed by the Bulgarian Competition Commission. The transaction was announced in Benefit Systems current report of 20 June 2024: https://www.benefitsystems.pl/dla-inwestora/artykul/rb-372024-warunkowe-nabycie-sieci-klubow-fitness-flais-w-bulgarii/
Jolanta Jędrysek
Agnieszka Bemowska-Niewiarowska
Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support employee wellbeing. The company is the creator of the MultiSport Programme, which enables physical activity in sports facilities throughout the country. Its portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group also operates fitness clubs (in Poland it is responsible for Fabryka Formy, FitFabric, Fitness Academy, Good Luck, Max-Gym, My Fitness Place, Saturn Fitness, StepONE, Total Fitness and Zdrofit networks). An important area of Benefit Systems activities is the promotion of an active lifestyle at every stage of life, which is why the company implements initiatives supporting physical activity of children, adults, and seniors, also as part of the MultiSport Foundation. Since 2018, Benefit Systems has been part of the global B Corp initiative, bringing together companies operating and engaging in solving the most important social problems. More information can be found at benefitsystems.pl/en.
