Zdrofit
Benefit Systems strengthens its fitness club portfolio in the Kuyavian-Pomeranian Voivodeship by acquiring the Bella Line network.
Benefit Systems has acquired five Bella Line fitness clubs located in Toruń, Bydgoszcz, and Chełmża with a total area of over 7,000 square meters. The network’s clubs are highly popular among MultiSport cardholders in the Kuyavian-Pomeranian Voivodeship. Bella Line is another significant acquisition, following the Fitness for Life network completed by Benefit Systems in 2026.
One in ten women over 40 gives up exercising for fear of negative comments about their body.
One in ten women over 40 admits that she has given up physical activity for fear of comments about her body. For many women, the barrier to exercise is not always a lack of time or motivation, but the fear of being judged. And even if it is subtle, it can effectively discourage some women from training.
How does Kraków exercise? Data shows a change in attitude towards physical activity.
According to data from the Zdrofit network, for 62% of Kraków residents who start training in fitness clubs spending time actively is the most important thing. Exercise is increasingly becoming an element of a healthy everyday life not just a way to improve appearance. Analysis of the active city residents shows that regularity and wellbeing resulting from exercise are now becoming crucial.
More training opportunities throughout Poland: My Fitness Place and Saturn become Zdrofit.
My Fitness Place and Saturn clubs in Kraków become part of the popular nationwide Zdrofit fitness network. For existing club members this is not only a change of name but above all a real expansion of training opportunities as one pass can now provide access to over 180 clubs across Poland. On 8–14 June 2026 open days will be held at Zdrofit clubs in Kraków.
The new round-the-clock Zdrofit in Szczecin with a climbing wall available for club members.
For the Zdrofit network, the roll-out of the 24/7 model is the next step in making workouts more accessible to people in Poland. Following the recent opening of the first 24-hour club in Warsaw, this model is now also being rolled out in Szczecin, at the Zdrofit Fabryka Wody facility at 41 1 Maja Street.
A fitness club that never sleeps: 24/7 training as a response to the fast pace of life in Poland.
A spontaneous approach to exercise is no longer just a passing trend. It has become the result of a lasting lifestyle change. More and more people are fitting physical activity into their day rather than planning it in advance – as many as 63% of those who exercise choose their training times spontaneously. In practice, this means that exercise begins to function as a flexible part of everyday life that can be “slotted in” at any time. Accessibility is becoming increasingly important: for 85% of fitness club members, being able to use the gym at any time of the day or night is essential.
Open Days at top fitness networks across Poland.
Free group classes, consultations with trainers and the opportunity to use modern equipment – all this awaits participants of Open Days organised by leading fitness networks in Poland. On 26–31 March 2026, anyone who wants to start their adventure with physical activity will be able to visit any of nearly 300 fitness clubs belonging to such networks as Zdrofit, Fabryka Formy, Fitness Academy, Fit Fabric, My Fitness Place and Saturn Fitness for free.
Benefit Systems expands its fitness portfolio with the Subcarpathian Fitness for Life network.
The Fitness for Life network has been offering its services and training space to MultiSport Programme users for many years, and its clubs are very popular among sports card holders in Rzeszów and the surrounding area. It is Benefit Systems second acquisition in southeastern Poland (after the Endorfina network), in locations important for users of sports cards offered by the group. Fitness For Life is one of the largest fitness club networks in the Subcarpathian region with nine clubs in Rzeszów and two in Nowy Sącz. The total area of the clubs is over 15,000 square meters. The network offers extensive training areas, a wide selection of fitness classes, relaxation areas (including saunas and massages), and a squash court. Benefit Systems has been increasing its involvement in the fitness industry in the region for over a dozen years. At the end of the third quarter, the group had nearly five hundred fitness clubs in all the markets in which it operates. In Poland, Benefit Systems manages 290 fitness clubs and successfully opens new facilities, thus increasing access to sports infrastructure in various parts of the country.
Meditation is coming to fitness clubs. This is a response to the overstimulation of society.
According to a survey commissioned by Benefit Systems, one in five people in Poland experiences stress every day or almost every day. In the realities of a constantly accelerating world, practices that support mental balance are becoming a particularly desirable good. We also seek relaxation in nearby fitness clubs, where the latest trend is meditation and relaxation training.
Benefit Systems opens an intimate club at Bulvary Wrocław. At Studio Fitness Academy, training is supported by AI.
Since October, Studio Fitness Academy – a boutique fitness club whose members exercise with the support of AI – has been operating at Bulvary in Wrocław. The 415-square-meter investment is a high-standard facility designed for people who prefer intimate and more personalised training spaces.
The symbol of prosperity for the lucky ones in the Polish People’s Republic is changing its purpose. In place of the iconic Sezam, a modern space for activity, relaxation and spending time together has been created.
It was once a showcase of modern commerce. Today, the place where the Sezam Department Store operated for years – where people shopped, admired modern interiors and used the then-rarely available escalators – is changing its character. The very heart of the city as well as the purpose of many iconic places is also transforming along with the way we move around and spend our free time. Nowadays, more often than for shopping, Warsaw residents come to the city centre to work or look for places to spend time together, be active and relax. In line with the changing needs of the capital’s residents, a modern fitness club was established in place of the legendary Sezam.
Zdrofit enters the world of gaming. Diables and Nieuczesana the main protagonists of the “Exp Your Shape!” campaign.
Zdrofit focuses on an unconventional approach to promoting physical activity. In the “Exp Your Shape!” campaign, the fitness club network is engaging top streamers – Diables and Nieuczesana – showing that the world of gaming and physical activity can complement each other. One of the most recognisable couples on Polish Twitch has been training intensively in Zdrofit clubs for three months. Their progress – presented with a generous dose of authenticity and sense of humour – can be followed on Instagram and YouTube. The campaign was created in cooperation with the CFA agency.