Benefit Systems strengthens its fitness club portfolio in the Kuyavian-Pomeranian Voivodeship by acquiring the Bella Line network.
Benefit Systems has acquired five Bella Line fitness clubs located in Toruń, Bydgoszcz, and Chełmża with a total area of over 7,000 square meters. The network’s clubs are highly popular among MultiSport cardholders in the Kuyavian-Pomeranian Voivodeship. Bella Line is another significant acquisition, following the Fitness for Life network completed by Benefit Systems in 2026.
– One of the pillars of our strategy is maintaining the pace of our club network’s expansion at a level that at least matches the growth rate of sports card sales. In this way we can provide our cardholders with extensive access to high-quality sports facilities. We are therefore consistently expanding our partner network, while also opening our own clubs and acquiring selected networks. This approach has proven successful for years, and the acquired clubs perfectly complement our portfolio – says Marek Trepko, Benefit Systems Management Board Member responsible for the development of the fitness network in Poland and abroad.
Bella Line is successfully expanding its offering, primarily in the two largest cities of the Kuyavian-Pomeranian Voivodeship. The network’s clubs offer modern workout areas with professional equipment, a wide range of group classes, personal training, as well as wellness zones with saunas and Jacuzzis. The offer also includes family-friendly amenities, such as children’s areas. Bella Line’s mission is to create a space where individuals at all fitness levels can cultivate an active lifestyle, combining effective training with recovery and comfort. This mission aligns with Benefit Systems’ approach to supporting an active and healthy lifestyle for employees and their loved ones.
As part of the transaction, Benefit Systems acquired 100% of the shares in the company managing five clubs across three cities (Toruń, Bydgoszcz, and Chełmża). Thanks to the acquisition, Benefit Systems is doubling the number of its own fitness clubs in the Kuyavian-Pomeranian Voivodeship. At the end of the first quarter of this year, the group operated 578 fitness clubs, including over 290 in Poland.
Jolanta Jędrysek
Sandra Dobrowolska
For over 20 years, Benefit Systems has remained the leader of the Polish non-financial benefits market and one of the key players in the region’s fitness industry. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s robust portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its international presence. Its sports offering is available in the Czech Republic, Slovakia, Bulgaria, Croatia, and Turkey, reinforcing its position as a key provider of wellbeing services in Central and Eastern Europe. The group is also a major fitness club operator across six markets. In Poland, it manages such well-known networks as Fabryka Formy, FitFabric and Zdrofit. Benefit Systems’ mission is to inspire physical activity and promote health at every stage of life. To this end, the company runs numerous educational and health-oriented initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its activities demonstrate that leadership is defined not only by scale but also by tangible social impact. Since 2018, Benefit Systems has been part of the prestigious B Corp community, which brings together companies guided by the highest standards of responsibility and social commitment. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.
