Benefit Systems opens its 300th club in Poland. The group continues its expansion in the fitness market.
Over 2,500 square meters of space, specialised training zones, an extensive recovery area, and 24-hour club access – Zdrofit has opened a new facility in the Stella office building at 75 Przybyszewskiego Street in Kraków. It is simultaneously the 242nd Zdrofit-branded club in Poland and the 300th club in Benefit Systems’ portfolio.
The new Zdrofit club in Kraków is yet another facility in the network that demonstrates the direction in which Benefit Systems aims to develop the fitness market. The network increasingly combines training facilities with spaces dedicated to recovery, relaxation, and services supporting a healthy lifestyle. The facility offers both classic free-weight, strength-machine, and cardio zones, as well as specialised spaces designed to meet the increasingly diverse needs of those training there. These include the following zones: HYROX, Pilates Reformer, Fight (featuring an octagon and punching bags), Weightlifting, and Booty & Legs, as well as a cycling studio and a “Play” zone equipped with a ping-pong table and table football. Club members can also use a cycling studio and a fitness studio.
A key part of the facility is the recovery zone. It includes a relaxation area, two infrared saunas, a dry sauna, and physiotherapy services. Thus, within a single location, the user can combine training with recovery and rest.
When designing our clubs, we respond to our members’ needs. One in five new users of our Kraków clubs admits to exercising for better mental wellbeing – says Łukasz Gądek, Managing Director at Benefit Systems, Fitness Unit.
The Zdrofit club in Kraków is the 300th club in Benefit Systems’ portfolio and the 242nd location for the Zdrofit brand in Poland. On the same day, the network also opened a Zdrofit club at 4 Pastelowa Street in Gdańsk.
Zdrofit is already present in nearly 60 cities across Poland. At the same time, the brand is developing an extensive training offer comprising 160 group class formats, ranging from strength and functional training to Pilates, yoga, and relaxation-focused sessions.
According to Deloitte data, the European fitness market has surpassed 75 million members, reaching 75.5 million in 2025 (up 5.8%) across approximately 65,700 clubs (up 2.8%).
Compared to Western countries, Poland still has significant growth potential. Market penetration stands at approximately 8%, compared to around 14% in Germany and 12–21% in the Scandinavian countries. At the same time, one in three Poles states that there is a lack of adequate sports infrastructure in their area of residence. We want to change this by expanding our network of clubs and increasing the availability of modern facilities for physical activity, including areas outside the largest metropolitan areas. We are developing various club formats to meet the needs of residents in both large cities and smaller towns. We are committed to ensuring that physical activity is possible close to where people live and work, at times that fit the daily rhythms of life for residents of Poland – comments Łukasz Gądek.
Sources:
- Deloitte, European Health & Fitness Market Report 2026
- MultiSport Index 2023
- Data from the Benefit Systems, Fitness Unit, based on a survey conducted among new users of the network.
Media contact
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For over 20 years, Benefit Systems has been the leader of the Polish employee benefits market and one of the key players in the region’s fitness industry. The company’s flagship product is the iconic MultiSport Programme providing access to thousands of sports and recreational facilities. The portfolio is complemented by the MyBenefit cafeteria platform and the Multi.Life wellbeing programme, creating a benefits ecosystem for companies that care about their employees. The group operates in six markets. In addition to Poland, its sports offering is available in the Czech Republic, Slovakia, Bulgaria, Croatia, and Turkey. Benefit Systems is also the largest fitness club operator in Poland, managing nearly 300 clubs, mostly those under the Zdrofit brand. The mission of Benefit Systems is to inspire physical activity and promote health at every stage of life. The company conducts educational and health-oriented initiatives for children, adults, and seniors, including through the MultiSport Foundation. Since 2018, it has been part of the B Corp community, which brings together companies committed to the highest standards of social responsibility and engagement. More information at: https://www.benefitsystems.pl/en and https://biuroprasowe.benefitsystems.pl/en.
