One in ten women over 40 gives up exercising for fear of negative comments about their body.

One in ten women over 40 admits that she has given up physical activity for fear of comments about her body. For many women, the barrier to exercise is not always a lack of time or motivation, but the fear of being judged. And even if it is subtle, it can effectively discourage some women from training.

After the age of 40, physical activity becomes one of the key elements of health care. During perimenopause and menopause, hormonal changes affect such aspects as metabolism, muscle mass, and bone density. One of the biggest challenges of this time is sarcopenia, which is the gradual loss of strength and muscle mass.

Experts emphasise that well-chosen strength training can effectively slow down this process and even partially reverse it. Regular exercise has a multifaceted effect. It supports muscle protein synthesis, improves strength and stability, strengthens the nervous system and coordination, and also has a beneficial effect on hormonal balance and inflammation levels in the body.

However, the data quoted by Zdrofit in the publication titled “Physical activity of women over 40” shows that the level of physical activity among women at this age remains low. In the 40–49 age group, as many as 27% of women do not exercise at all, and among women aged 50–59, this percentage increases to 34%. At the same time, only a small proportion of women use gyms or fitness classes with professional strength training equipment: just 15% of women aged 40–49 and 18% of women aged 50–59.

Moreover, more than one third of women aged 40–49 do not even achieve 150 minutes of moderate activity per week – the minimum recommended by the WHO. Despite this, awareness of the importance of exercise is very high: the vast majority of women aged 40–59 declare that physical activity improves their quality of life, and over 60% would like to be more active.

In this context, the gap between awareness and practice is particularly visible, which Zdrofit network expert Magdalena Szwed explains as follows: – In our fitness clubs, we create a safe, supportive space where women of a similar age can focus on themselves and work with their bodies. We have created a special “Vital Flow” format, which is based on strength training that supports muscles, joints and bones. At the same time, it combines the physical and emotional aspects – it strengthens not only the body, but also mental balance, self-esteem, and self-confidence, which many women today, completely unnecessarily, are starting to undermine.

As Magdalena Szwed, director responsible for the development of fitness products at Zdrofit, adds, among women over 40 who remain active, the most common motivations are pleasure and relaxation (39% and 39% of responses), as well as health care. Much less frequently, the reason for exercising is the appearance of the body (8% and 7%), which shows a shift in emphasis from aesthetic pressure to wellbeing and prevention.

Experts emphasise that after the age of 40, exercise is no longer just a lifestyle choice, but an important element of preventive health care. Even moderate but regular activity brings tangible benefits – from better fitness to greater independence in everyday functioning.

– Regular exercise improves insulin sensitivity, supports the regulation of cortisol levels, improves sleep quality and reduces the risk of depression and anxiety – says Natalia Filipp, fitness instructor at Zdrofit. – This is especially important because perimenopause is often associated with increased susceptibility to sleep disturbances, chronic fatigue and mood swings. Strength training is particularly important because the decline in oestrogen accelerates the loss of muscle mass and bone density. Regular resistance training helps to limit these processes, supports metabolism, can help reduce low-grade chronic inflammation, and improves functional capacity. As a result, many women notice improvements in their energy levels, wellbeing, and daily functioning despite hormonal changes.

Sandra Dobrowolska

Sandra Dobrowolska

Senior PR Specialist, Benefit Systems

Share

Latest stories

Benefit Systems once again among the largest Corporate Income Tax (CIT) payers in Poland.

Benefit Systems once again among the largest Corporate Income Tax (CIT) payers in Poland.

On 2 November 2026, the awards gala for the ranking of the largest Corporate Income Tax (CIT) payers for 2025 took place at the Warsaw Stock Exchange headquarters. Benefit Systems has once again taken first place in the “Wellbeing and Healthcare” category, confirming its strong market position and significant contribution to the public budget.

biuroprasowe.benefitsystems.pl

Climbing – a sport that exercises both body and mind

Climbing – a sport that exercises both body and mind

Kraków is sometimes referred to as the climbing capital of Poland. On one hand, it offers access to an extensive network of indoor facilities, while on the other, it is situated close to natural climbing areas – most notably the Kraków-Częstochowa Upland. Partly because of international competitions, the popularity of climbing is growing, not only in the context of rock climbing, but also in forms focused exclusively on artificial walls. As a result, climbing walls bring together enthusiasts of various forms of the sport – people who enjoy being active in the company of others, such as groups of friends and families with children, as well as those seeking a workout for both body and mind.

biuroprasowe.benefitsystems.pl

Benefit Systems opens Zdrofit to franchising.

Benefit Systems opens Zdrofit to franchising.

Benefit Systems is launching a franchise model for its Zdrofit network, expanding the growth strategy that has until now relied on organic development and acquisitions. The goal is to accelerate the brand’s expansion, increase the availability of sports infrastructure, and further develop the MultiSport ecosystem.

biuroprasowe.benefitsystems.pl

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Benefit Systems

For more than 20 years, Benefit Systems has remained the leader of the Polish employee benefits market and one of the most significant players in the regional fitness industry. The Company’s flagship product is the MultiSport Programme—an iconic sports programme in Poland providing access to thousands of sports and recreational facilities. The portfolio is complemented by the MyBenefit cafeteria platform and the Multi.Life wellbeing programme, creating a benefits ecosystem for companies that care for their employees.

The Group operates across six markets: in addition to Poland, its sports offering is available in the Czech Republic, Slovakia, Bulgaria, Croatia, and Turkey. Benefit Systems S.A. is also the largest fitness club operator in Poland, where it is responsible for 300 clubs, primarily operating under the Zdrofit brand.

The mission of Benefit Systems is to inspire physical activity and care for health at every stage of life. The Company carries out educational and health-promoting initiatives for children, adults, and seniors, notably through the MultiSport Foundation. Since 2018, it has been a member of the B Corp community, which brings together companies committed to the highest standards of social responsibility and engagement.

More information about the company can be found at www.benefitsystems.pl

Media are welcome to contact the Benefit Systems Press Office: biuroprasowe@benefitsystems.pl

Contact

biuroprasowe@benefitsystems.pl

www.benefitsystems.pl