Benefit Systems Group Strategy until 2027
On 18 November this year the group announced its strategy until 2027, which assumes achieving 2.9 –3.1 million sports card users, 600–650 own fitness clubs in attractive locations and from PLN 5.7 to 6.3 billion in consolidated revenues in 2027.
Comment from the Management Board of Benefit Systems:
Emilia Rogalewicz, Management Board Member at Benefit Systems responsible for sales strategy, product and service development and customer service: We want to be the leader in the employee benefits market in the categories of sports cards and wellbeing, as well as a leading operator of fitness clubs in all markets in which we operate. Our analyses clearly show that the benefits
market is developing towards solutions supporting wellbeing and quality of life, which is why we will focus on multi-component benefits in this area. We can also see that employers strive to cooperate with suppliers integrating various categories and segments of these benefits, which is why we plan to focus the development of our business on corporate wellbeing solutions in the coming years. We have ambitious goals for sports cards at the level of 3 million users by 2027 and several hundred thousand new MultiLife and MyBenefit users.
Marcin Fojudzki, Management Board Member at Benefit Systems responsible for the company’s finances and investor relations, legal department, ESG, mergers and acquisitions: In our strategy, the key factor of competitive advantage is and will be the widest access to sports and recreation infrastructure, including the largest network of our own fitness clubs, as well as the effective use of the potential of new technologies that support multi-channel service for all stakeholders. Thanks to the adopted strategy, we want to maintain high growth rates and an attractive level of profitability. We assume revenues of PLN 5.7–6.3 billion and EBIT profitability of 17%–18%. We expect that in the coming years our business on foreign markets will grow faster than in Poland, therefore the group’s operating profitability in 2027 will be slightly lower than currently reported. We have ambitious goals that can be achieved in accordance with the adopted assumptions if current trends are maintained, appropriate cost discipline and effective use of the group’s potential and know-how.
Benefit Systems Group Strategy until 2027: https://corp.benefitsystems.pl/en/for-investors/data-presentations/presentations/
Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support employee wellbeing. The company is the creator of the MultiSport Programme, which enables physical activity in sports facilities throughout the country. Its portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group also operates fitness clubs (in Poland it is responsible for Zdrofit, Fabryka Formy, FitFabric, Fitness Academy, Good Luck, and My Fitness Place networks; in other markets it manages over 60 facilities). An important area of Benefit Systems activities is the promotion of an active lifestyle at every stage of life, which is why the company implements initiatives supporting physical activity of children, adults, and seniors, also as part of the MultiSport Foundation. Since 2018, Benefit Systems has been part of the global B Corp initiative, bringing together companies operating and engaging in solving the most important social problems. More information can be found at benefitsystems.pl/en.