Benefit Systems has acquired the Pomeranian Good Luck Club fitness network.
Good Luck Club fitness clubs have joined the Benefit Systems Group, which has over 220 its own fitness facilities in Poland. The acquisition in Pomerania will strengthen the group’s offer in the Tricity region, which is strategic for the MultiSport Programme. Good Luck Club is a network providing high-quality services, including extensive sauna and relaxation areas. The value of the transaction is PLN 27.7 million.
– The acquisition of further facilities characterised by a high standard and an offer appreciated by customers is another step in the implementation of our strategy, which aims to expand the portfolio of clubs in the largest agglomerations in Poland, further strengthen the high quality of guaranteed services and maintain a strong position on the Polish market – explains Marcin Fojudzki, Management Board Member at Benefit Systems S.A., and adds: – The acquired clubs ended 2023 with very good sales results and a strong balance sheet. The prospective market guarantees further increases in the volume of passes and the number of MultiSport card users frequenting the clubs.
The acquisition applies only to Good Luck Club fitness clubs operating under this name since 2021 (formerly Studio S7). The acquired facilities are in very good technical condition, therefore the company does not expect significant capital expenditure related to renovations in the coming years.
– The Good Luck Club network has an established position, and its offer meets the latest trends and customer needs. We are observing the growing interest of our sports card users in training in these facilities, which is why we are glad that Good Luck Club is strengthening the MultiSport Programme in Tricity. Currently, our flagship product offers over 5,100 sports and recreation facilities, of which over 220 are the group’s own fitness clubs – adds Wojciech Szwarc, Management Board Member at Benefit Systems S.A.
The Good Luck Club offer includes both personal training and modern forms of group classes, gyms, cardio and free weights zones as well as wellness zones. Good Luck Club Gdańsk is located at Orzechowa Street and offers group classes as well as a modern machine park covering an area of over 1,200 square meters. The facility also has squash courts. There are two more clubs in Pruszcz Gdański (Domeyki Street and Kasprowicza Street), each with an area of nearly 1,000 square metres. The fourth club is situated in the rapidly developing Banino near Gdańsk (nearly 1,000 square meters of space).
Jolanta Jędrysek
Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support employee well-being. The company is the creator of the MultiSport Programme, which enables physical activity in sports facilities throughout the country. Its portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group operates over 240 fitness clubs on four markets (in Poland it is responsible for the Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place, Saturn Fitness, StepONE, Total Fitness and Zdrofit networks). An important area of Benefit Systems activities is the promotion of an active lifestyle at every stage of life, which is why the company implements initiatives supporting physical activity of children, adults, and seniors, also as part of the MultiSport Foundation. Since 2018, Benefit Systems has been part of the global B Corp initiative, bringing together companies operating and engaging in solving the most important social problems. More information can be found at benefitsystems.pl/en.
