Benefit Systems has over 1.8 million sports card users in Poland and abroad
At the end of the second quarter sports cards offered by the Benefit Systems Group were used by 1,800,300 people, of which over 1.3 million in Poland. The company observes a consistently high interest of employers and employees in the sports offer on all markets where it operates.
In the second quarter the number of sports card users in Poland increased by more than 20,000 and in the entire first half of 2023 – by nearly 143,000. At the end of June, the total number of people using cards offered by the Benefit Systems Group exceeded 1.3 million.
The Group also recorded very good sales results on foreign markets. In the second quarter of this year the number of MultiSport card holders increased to 470,500. Companies in the Czech Republic and Slovakia maintain very good sales dynamics. On the Turkish market activities related to the development of the partner facilities’ offer in Istanbul and the promotion of sports cards among employers are continued.
Since last year, the activity of users has been relatively high, both in the Group’s own clubs and in its partner facilities. Despite this, compared to the same period last year, according to preliminary estimates, the average revenue per user (ARPU) of sports cards at the group level increased by a dozen or so percent.
– The positive trends in physical activity and healthy lifestyle that supported us in the previous quarters continue. Therefore, we maintain our expectations regarding the increase in volumes this year, meaning a growth in the number of cards by 280,000–300,000. Since the beginning of the year, we have been implementing a new programme for users in Poland called “Design Your Shape” in which we have provided ready-made plans to improve one’s health and quality of life. In addition, since June, to keep the churn low, we are implementing the next edition of the MultiSport Summer Game the mechanism of which is based on gamification and encourages MultiSport card holders to be active in sports facilities – comments Bartosz Józefiak, Management Board Member at Benefit Systems.
The current report on the number of sports cards at the end of Q2 2023 in Poland and abroad is available at https://www.benefitsystems.pl/en/for-investors/reports/.
About Benefit Systems: Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support the wellbeing of employees. The company is the creator of the MultiSport Programme, which allows its users to take up physical activity in sports facilities all over the country. The Benefit Systems portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including in the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group also operates over 200 fitness clubs in four markets (in Poland it is responsible for the Zdrofit, Fitness Academy, My Fitness Place, Fabryka Formy, StepONE, S4 Fitness, Total Fitness, FitFabric and Saturn Fitness networks). An important area of Benefit Systems activities is promoting an active lifestyle at every stage of life, which is why the company implements initiatives supporting the physical activity of children, adults, and seniors. These goals are implemented, among others, by the MultiSport Foundation. Since 2018, Benefit Systems has been part of the global B Corp initiative bringing together companies involved in solving the most important social problems. More information about the company can be found at www.benefitsystems.pl/en/.
Jolanta Jędrysek
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