Benefit Systems portfolio with over 200 fitness clubs on four markets – Saturn Fitness has joined the capital group
Benefit Systems has finalised the purchase agreement for six Saturn Fitness clubs, thus increasing the number of its own fitness clubs in Poland to 192. The acquired facilities will strengthen the Group’s offer in cities strategic for the MultiSport Programme, such as Kraków or Gdynia as well as those in Upper Silesia. Saturn Fitness clubs have been valued for their attractive and diverse range of activities, the quality of sports equipment, extensive wellness zones and modern interior design for years. The value of the transaction is PLN 27.6 million.
– Saturn Fitness achieves very good operating results and has an established position in cities that are important for further strengthening of the MultiSport Programme offer. The network, developed for over two decades, fits the latest trends and customer needs, combining an advanced training offer and an extensive machine park with modern wellness zones. It focuses on accessibility, i.e. the convenience of customers in terms of well-designed, functional interiors and high-quality service. The acquired clubs are the premium segment. The acquisition of Saturn Fitness is therefore a perfect complement to the offer of our existing clubs and creates great potential for synergy. We will use it to guarantee the best package of services to the ever-growing group of MultiSport card holders and individual customers, especially since visits to Saturn Fitness clubs are already very popular among our users. After taking over Total Fitness and Calypso Fitness, the purchase of Saturn Fitness is another step in strengthening our network of fitness clubs that give the MultiSport Programme a strong advantage – says Bartosz Józefiak, Management Board Member at Benefit Systems.
As part of the transaction, Benefit Systems will take over six Saturn Fitness clubs located in Warsaw, Kraków, Gdynia, Łódź, Chorzów and Gorzów Wielkopolski. Two facilities are in well-known and popular shopping centres in Gdynia and Łódź while the others – in developing residential districts, such as Warsaw’s Bielany or Krakow’s Podgórze. The offer of the acquired clubs includes modern forms of group classes, personal training, gyms, cardio and free weight workouts as well as spa and wellness zones. The club in Chorzów , opened in 2019, features nearly 400 m² of wellness area with a Finnish sauna and a steam bath and the club in Krakow – a large, heated swimming pool with hydromassage function.
– I am glad that we are becoming part of the Benefit Systems Group and I cannot wait to see what the future and our combined forces will result in. We bring the know-how and experience of over two decades of operating in the fitness industry, including a unique approach to creating not only functional but also attractive spaces for engaging in regular physical activity. Our clubs have extensive spa and wellness zones that strongly support the effects of workouts, including the processes of strengthening and regenerating the body. They are also spaces full of positive energy, inspiring to act and promoting a healthier lifestyle – says Adam Żerkowski, President of the Saturn Fitness network. – The solutions we have developed and an unconventional approach to the needs of customers, especially the younger ones, are the strength of Saturn Fitness and will provide great potential for the constantly expanded Benefit Systems offer – adds Adam Żerkowski.
The acquired Saturn Fitness clubs ended 2022 with very good sales results and a strong balance sheet. The clubs are in a very good technical condition and so the company does not expect significant capital expenditure related to renovations in the coming years. The total value of the transaction will be PLN 27.6 million for 100% of the shares in the acquired company. Additionally, the sale price of the shares may be increased by PLN 1.1 million if the Saturn Fitness network achieves certain financial results.
Additional information on the transaction can be found in the "For Investors” tab at www.benefitsystems.pl/en/.
Benefit Systems has been operating on the Polish market for over two decades and is one of the leaders in providing non-financial benefits that support the wellbeing of employees. The company is the creator of the MultiSport Programme, which allows its users to take up physical activity in sports facilities all over the country. The Benefit Systems portfolio also includes the MyBenefit cafeteria platform and the MultiLife wellbeing programme. For several years now, the company’s sports offer has been developed on foreign markets, including in the Czech Republic, Slovakia, Bulgaria, and Croatia. The Benefit Systems Group also operates over 200 fitness clubs in four markets (in Poland it is responsible for the Zdrofit, Fitness Academy, My Fitness Place, Fabryka Formy, StepONE, S4 Fitness, Total Fitness and FitFabric networks). An important area of Benefit Systems activities is promoting an active lifestyle at every stage of life, which is why the company implements initiatives supporting the physical activity of children, adults, and seniors. Since 2018, Benefit Systems has been part of the global B Corp initiative bringing together companies involved in solving the most important social problems. More information about the company can be found at www.benefitsystems.pl/en/.
