Benefit Systems publishes its Q2 results: double-digit operating profit growth plus over 2.3 million sports cards and approximately 650,000 B2C passes across six markets.

– We have had a very intense six months, during which we closed a record-breaking transaction to acquire the leader of the Turkish fitness market, the MAC Group. Thanks to this transaction, among others, at the end of the second quarter we operated a total of 470 fitness clubs, with nearly 650,000 users. We are not slowing down in the MultiSport Programme either, where at the end of the period the number of cards was 17% higher compared to the same period in 2024. In line with the adopted strategy, we are focusing on further strong development of our business in Poland and consistent expansion of our reach internationally – says Marcin Fojudzki, Management Board Member at Benefit Systems.

In the second quarter of this year, the Benefit Systems Group’s sales revenue amounted to PLN 1,094.0 million and was 29% higher than in the same period in 2024. The group recorded PLN 237.5 million of adjusted operating profit (including the cost of the incentive programme and accounting for the settlement of the MAC purchase price allocation) and PLN 142.9 million of net profit attributable to shareholders of the parent entity (a change of 31% year-on-year).

In the first half of the year, revenues reached PLN 2,046.0 million (+24% year-on-year), and adjusted operating profit (in the first half of the year also adjusted for the costs of acquiring MAC) amounted to PLN 386.5 million (an increase of 16%), while net profit for the first six months of this year amounted to PLN 199.6 million (a change of 1% year-on-year).

Comment by Emilia Rogalewicz, Management Board Member at Benefit Systems: Benefit Systems has strong growth potential both in Poland and on European markets, benefiting from the growing health-promoting trend and the increasing role of employers in supporting employee wellbeing. The MultiSport Programme, which has enjoyed a high level of trust in Poland for years, is also gaining increasing recognition outside the domestic market. In the long term, expansion, development of the wellbeing offer, and the growing importance of employee benefits in building a competitive advantage for employers may be key factors in increasing the group’s value.

Poland Segment

Sales revenues of the Poland Segment amounted to PLN 711.1 million in the second quarter, which means an increase of 15% year-on-year (in the first half of the year: PLN 1,393.0 million (a change of 16% year-on-year). The number of cards issued in Poland during this period reached 1,687,600, which means an increase of 13% year-on-year. Currently, the MultiSport Programme offers dozens of different sporting activities provided by nearly 5,800 partner facilities. At the end of the second quarter of this year, the group’s own fitness networks had 251 clubs in Poland (1 club acquired through acquisition, 3 organic openings), and the number of B2C passes amounted to 283,000.

EU Segment

The revenues of the EU Segment amounted to PLN 288.0 million in the second quarter (an increase of 27% year-on-year) and PLN 551.1 million in the first half of the year (a change of 24% year-on-year). The segment’s quarterly operating profit amounted to PLN 25.4 million, and its half-year profit was PLN 44.8 million. At the end of June this year, a total of 614,100 MultiSport cards were active. The results of the EU Segment are strongly influenced by the accelerated growth of its own fitness network, within which the group had 93 clubs at the end of the quarter (an increase of 138% year-on-year).

Turkey Segment

The youngest market in which the Benefit Systems Group operates recorded revenues of PLN 97 million in the second quarter (PLN 2.2 million in the same period in 2024) and PLN 105 million in the first half of the year. The group’s results in Turkey were mainly influenced by the consolidation of the results of the MAC Group, the leader of the Turkish fitness market. The MAC Group’s revenues – reported and included in the group’s results in the second quarter for the period from the acquisition date – amounted to PLN 87.6 million, and EBIT without purchase price adjustments amounted to PLN 39.4 million. The number of MAC network users was approximately 326,000 (12% increase), and the number of clubs was 131 (19% increase year-on-year). – The MAC Group’s reported results confirm our belief in the quality of the acquired assets and the high professionalism of the management team in Turkey. We hope that the strong and recognisable MAC brand will help us use the potential of the Turkish market in the development of our products – comments Marcin Fojudzki.