“Move. It’s simple!” – new MultiSport brand image campaign
MultiSport begins this year with a new slogan: “Move. It’s simple!” In its latest image campaign, the brand encourages Poles to find and introduce childlike joy to their New Year's sports resolutions. After all, without exaggerated self-criticism or too tight standards, movement becomes easier and much more pleasant.
The image campaign of the MultiSport brand designed for the needs of social media is governed by intense colours and simple forms. The narrative axis are sports dilemmas that prevent us from starting an active lifestyle and obscure the most important goal of physical activity presented in a humorous manner.
– We want to remind MultiSport card users about the joy of unrestricted and natural movement. The movement that we, as adults, often complicate by thinking about what, how and where to exercise. Instead of action, we focus on self-assessment of our physical activity. Let's remember that movement should be a source of better well-being, not additional stress – says Tomasz Zawistowski, Marketing Manager at Benefit Systems, the company that created the MultiSport Programme.
The main characters of the campaign, next to the adults making training plans, are children – little masters of breaking all the rules and restrictions. Their naturalness and fantasy help to look at physical activity in a slightly different way. Jogging? Done by children, it’s always unique. After all, you can run away from a monster or be a hero and chase the villain. Three advertising spots and a series of static creations have been created in this convention. They will be presented on the MultiSport Facebook profile until March 2020. The campaign will also become an element of direct communication addressed to Benefit Systems customers.
The first film of the “Move. It’s simple!” campaign. -> https://youtu.be/12SIB4EckME
– Researches conducted as part of the Active MultiSport Schools educational programme prove that for 80% of children the greatest motivation to move is fun. Even the simplest sports exercises combined with a plot stimulating the imagination become more attractive. Today we invite MultiSport Programme users to travel back to the past. We believe that in the latest campaign they will find new motivation to move, and the children's perspective will make fulfilling the New Year's resolutions pure pleasure – emphasises Somar Mahdi, Digital Manager at Benefit Systems.
“Move. It’s simple!” campaign have been created by the Marketing Department at Benefit Systems. More information about the MultiSport Programme can be found at www.kartamultisport.pl and fb.com/MultiSportpl.
