Over 11,000 children learned the secrets of working in the fitness industry thanks to the MultiSport Foundation

As many as 73,000 children have already discovered their first professional passions in miniciti – a unique educational town that combines fun with learning, also thanks to the support of the MultiSport Foundation. In the local ZDROFIT mini fitness club, children can see what the job of a fitness instructor or dietitian is like. In 2024, the space attracted as many as 11,600 children.

miniciti is a unique educational town located in the Praga Koneser Centre in Warsaw. It is a space where children can play and learn, exploring as many as 13 different career paths, such as medicine, engineering, media, sports and banking. With access to authentic tools and equipment, the youngest not only learn the specifics of various professions, but also develop key skills such as teamwork, financial management and decision-making.

In the world of adult professions presented in miniciti, health and physical activity occupy a special place. Thanks to the involvement of the MultiSport Foundation, a miniature ZDROFIT fitness club was established in the town, which quickly won the hearts of the youngest. Equipped with an interactive floor, a reflexometer and sports equipment adapted to children, the club allows young explorers to play the role of personal trainers, dieticians and physiotherapists. It’s not only great fun, but also an opportunity to learn healthy habits and develop passion for physical activity from an early age.

– Through the presence of the MultiSport Foundation in miniciti, we want to show that sport can be fun and an important element of life at the same time. Education in this area has the potential to introduce real social changes. Our mission is to inspire children to discover their passions and talents – emphasises Tomasz Półgrabski, president of the MultiSport Foundation.

The innovative miniciti concept can boast about impressive statistics. During the year of its operation, as many as 127,000 professional sessions were organised, during which children took on various roles, from personal trainers to designers and doctors, discovering their talents and possibilities. The town has already been visited by 73,000 students and over 18,000 guests, including teachers and guardians who participated in inspiring activities with the children. During sessions in the Zdrofit mini club, children (there were 11,600 of them in 2024) take on roles related to an active lifestyle, e.g. creating training and nutrition plans for the mini club’s participants. They learn the importance of healthy habits and responsibility for the safety of others. All this in the form of fun, under the watchful eye of an instructor.

The special value of the project, which the MultiSport Foundation is part of, is its inclusiveness. As many as 2,620 children with disabilities could use the adapted space, experiencing the unique atmosphere of miniciti.

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About Benefit Systems

For more than 20 years, Benefit Systems has remained the leader of the Polish employee benefits market and one of the most significant players in the regional fitness industry. The Company’s flagship product is the MultiSport Programme—an iconic sports programme in Poland providing access to thousands of sports and recreational facilities. The portfolio is complemented by the MyBenefit cafeteria platform and the Multi.Life wellbeing programme, creating a benefits ecosystem for companies that care for their employees.

The Group operates across six markets: in addition to Poland, its sports offering is available in the Czech Republic, Slovakia, Bulgaria, Croatia, and Turkey. Benefit Systems S.A. is also the largest fitness club operator in Poland, where it is responsible for 300 clubs, primarily operating under the Zdrofit brand.

The mission of Benefit Systems is to inspire physical activity and care for health at every stage of life. The Company carries out educational and health-promoting initiatives for children, adults, and seniors, notably through the MultiSport Foundation. Since 2018, it has been a member of the B Corp community, which brings together companies committed to the highest standards of social responsibility and engagement.

More information about the company can be found at www.benefitsystems.pl

Media are welcome to contact the Benefit Systems Press Office: biuroprasowe@benefitsystems.pl

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