Seniors in the fitness club

According to the “Movement is healthy” survey conducted in August this year among more than 1,000 fitness club users,[1] as many as 93% club members see physical activity as an effective way to remain young. For almost all the respondents (98%) regular activity means longer physical fitness and for three out of four of them (77%) also greater mental abilities. Unfortunately, the level of physical activity among people over 55 years of age is not the best – 53% of people in this age group does not take up any physical activity, including walking (MultiSport Index 2019). Additionally, for every one out of ten inhabitants of our globe, age is the main barrier to exercise.
​

Sport as an effective elixir of youth

The psychophysical benefits of regular physical activity are emphasised in the latest “Get ready!” campaign, in which seven fitness networks from all over Poland (including Zdrofit, Fabryka Formy and Fitness Academy) encourage Poles to exercise on regular basis. The campaign is also addressed to seniors who have become its important ambassadors. Ania and Romek, who appeared in promotional materials of the campaign, discover the advantages of regular exercise and a healthy lifestyle together with trainers and nutritionists. In addition, they convince everyone, not only their peers, that regular exercise has a positive effect on their health, wellbeing, and stress level, but also... on a much longer and better life, including sex life.
​

Physical activity reduces the level of stress in the body, increasing the amount of happiness hormones, such as endorphins, dopamine and serotonin, which have a positive effect on our wellbeing. Regular exercise improves cardiovascular and respiratory efficiency. It also increases self-confidence. As many as 91% of Poles believe that physical activity has a positive effect on their sense of self-attractiveness. As cardiologist Łukasz Małek, M.D., PhD., argues, there are even more benefits:
​

Physical activity reduces the level of stress in the body, increasing the amount of happiness hormones, such as endorphins, dopamine and serotonin, which have a positive effect on our wellbeing. Regular exercise improves cardiovascular and respiratory efficiency. It also increases self-confidence. As many as 91% of Poles believe that physical activity has a positive effect on their sense of self-attractiveness[1]. As cardiologist Łukasz Małek, M.D., PhD., argues, there are even more benefits: – People who perform moderate to high intensity aerobic exercises are less likely to develop cardiovascular diseases than those who are physically inactive. This risk is significantly reduced by undertaking even moderate-intensity physical activity lasting at least 150 minutes a week, which is consistent with the minimum recommendations of the WHO. Scientific research also shows that increasing such effort to 300 minutes a week brings even greater health benefits. It is worth remembering that regular physical activity improves the overall condition of the body, helps to lower blood pressure, optimises the lipid profile, and reduces the risk of diabetes. Training is not only a good way to prevent, but also treat many diseases of affluence. A small amount of activity is enough to achieve health benefits. A recent JAMA study demonstrated that taking 7,000 steps per day translates into a reduction in mortality by as much as 50-70%.
​cardiologist Łukasz Małek, M.D., PhD.

You can find out why it is worth being active regardless of age at www.przygotujsie.pl. The website also includes three free downloadable e-books, including “Prepare for your first visit to the fitness club” and “Prepare for less stress in life.” Additionally, the spot with the campaign’s ambassadors can be watched on Zdrofit’s profile on YouTube:
​

Senior PR SpecialistBenefit Systems

797 294 243

Sandra Dobrowolska

Senior PR Specialist, Benefit Systems

• s.dobrowolska@benefitsystems.pl
• 797 294 243