“We have more in common than you think” – the new MultiSport campaign
Are you #TeamChickenSoup or #TeamTomatoSoup? More #TeamCats or #TeamDogs? Do you like pineapple on a pizza or rather hate it? In the latest “We have more in common than you think” campaign MultiSport proves that despite different opinions and different choices we are all connected by physical activity.
The campaign is based on humorous antagonisms known from social media. The brand included them in contrasting films and graphics, each of which promotes a specific sports discipline available as part of the MultiSport card. The campaign protagonists are people who differ in appearance and temperament, seemingly having nothing in common: a teenager in sports sneakers versus a demanding female director from a large corporation who prefers high heels or a rock music fan with long hair versus a silence-loving mother of two. Totally different characters and preferences have one thing in common: the same hobby – physical activity – thanks to which different opinions do not matter anymore. The ambassadors of the “We have more in common than you think” campaign include Karolina Tuchalska-Siermińska (OdNova psychologist) and Janina Bąk (Janina Daily).
– Numerous studies from many different countries show that the connection between sport and interpersonal relationships is two-way: children and adults who play sports have more friends and quality bonds. Statistically speaking... sport connects people, quite literally. And that’s not all, because we also have evidence that physical activity has a positive effect on our thinking and remembering abilities. This means that when we exercise our muscles, we also exercise our synapses – says Janina Bąk.
The campaign will be carried out on the MultiSport Polska Facebook and Instagram profile and will last until the end of February. During this time, the brand will communicate with the users and run a competition in which MultiSport card holders will be able to share their stories about how sport connects rather than divides.
The campaign has been created by the Benefit Systems marketing team together with the Brand Kolektyw Agency. More information can be found HERE.
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Senior PR SpecialistBenefit Systems
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MultiSport to program oferowany w ramach świadczeń pozapłacowych. Umożliwia pracownikom firm (i ich bliskim) korzystanie z ponad 25 dyscyplin sportowych w blisko 4,5 tys. obiektach sportowo-rekreacyjnych zlokalizowanych w 650 miastach Polski. Z karty MultiSport korzysta ponad milion użytkowników w Polsce i za granicą – w Czechach, Bułgarii, Chorwacji i na Słowacji. Od 2021 r. Program rozwijany jest także na rynku tureckim. Misją MultiSport jest aktywizacja ruchowa wszystkich pokoleń, a także budowanie świadomości w zakresie zdrowego i aktywnego stylu życia. Więcej informacji na temat Programu MultiSport odnaleźć można na stronie www.kartamultisport.pl.
Benefit Systems działa na polskim rynku od 2001 roku. Jest twórcą Programu MultiSport, który umożliwia pracownikom firm (i ich rodzinom) podejmowanie aktywności fizycznej w obiektach sportowo-rekreacyjnych. Spółka jest także operatorem klubów fitness, które działają w ramach sieci: Zdrofit, Fitness Academy, My Fitness Place, Fabryka Formy, StepONE, S4 Fitness, Fit Fabric, Total Fitness. Oferta sportowa jest rozwijana z powodzeniem przez Spółkę również w Czechach, na Słowacji, w Bułgarii, Chorwacji i Turcji. Więcej informacji na temat Benefit Systems odnaleźć można na stronie internetowej: www.benefitsystems.pl
