You have more! The MultiMożliwości campaign under the MultiSport Programme has been launched
As many as 25 disciplines, over 4,000 sports facilities, online workouts and... an English language course? Yes! These are only some of the multiple possibilities available under the MultiSport card. In the autumn image and sales campaign, the MultiSport brand promotes its offer and encourages current and future customers to undertake various activities.
The MultiSport Programme is the synonym of diversity that has been appreciated by its users for years. A wide selection of sports activities available under one card – from gyms and swimming pools, through climbing walls and dance classes, to trampoline park or roller skate rinks – allows to adjust workouts to the individual needs and preferences of customers. The MultiSport Programme users are eager to take advantage of this diversity. Thanks to the card, 78% of MultiSport card holders take up physical activity more often and 68% of them exercise differently, engaging in new types of training. As a result, card holders practise as many as four sports disciplines on average. However, these are not all the possibilities waiting for them.
A new dimension of activity
In 2020, the MultiSport Programme has significantly expanded its offer. Users can now benefit from online workouts and live training organised by the MultiSport Programme partner facilities as well as additional elements supporting a healthy lifestyle, personal development, ergonomics of remote work and relaxation. The new features include online consultations with personal trainers and nutritionists, English language course, mindfulness course, podcasts with experts, webinars, and activities for children. All the solutions offered by the MultiSport Programme are presented under the “MultiMożliwości” campaign.
City bike with a sports card? Yes, we’ve got this!
The advertising campaign will be carried out until November 2020 in online channels at the national level and locally in the city space. Expressive graphic creations referring to the MultiSport offer will appear, among others, on the streets of Warsaw, and their animated versions will be presented on Metro screens. Among digital activities, the brand decided to launch a creative remarketing campaign that would remind its recipients that a city bike or English language course they search for online is available as part of the MultiSport card. The search-type activities were built around the slogan of the “MultiMożliwości” campaign – “Yes, we’ve got this.” Advertising solutions in the digital space will be complemented by Google Ads campaigns and social media – Facebook, LinkedIn, and YouTube.
The campaign, commissioned by Benefit Systems, is being carried out by the NAV agency creative agency and the Mint Media digital agency. More information can be found at https://www.kartamultisport.pl/multimozliwosci/
