Zdrofit becomes the first fitness club in Poland with a self-service shop
The Zdrofit Bemowo fitness club in Warsaw is the first sports facility in Poland where the Żabka Nano self-service shop has been launched. In this way Zdrofit club customers will be able to buy healthy drinks and snacks on the premises with no cash registers, queues or cash needed. It is a pilot cooperation between the largest fitness club network in Poland and the largest autonomous shops network in Europe.
– When developing the Zdrofit fitness club network we focus on modern infrastructure and innovative solutions, which is why we are glad that Zdrofit is the first sports facility in Poland with Żabka Nano self-service shop. As part of the pilot project, our club in Warsaw's Bemowo district will offer a practical solution that will make it easier for its users to access healthy snacks, drinks, and necessities. I am convinced that our club’s customers will appreciate the new facility, which ensures quick and easy access to the Żabka Nano offer – says Tomasz Groń, Managing Director at Benefit Systems Fitness Unit, the company that owns Zdrofit fitness club network. – When deciding on the cooperation with Żabka Nano the climate neutrality of the shop, which uses only the equivalent of green energy, was an important argument for us. As a company guided by the idea of sustainable development and a member of the B Corp movement, we appreciate such initiatives – adds Tomasz Groń.
The assortment of the Żabka Nano shop available in the Zdrofit fitness club includes about 300 products. Customers can choose from healthy and nutritious snacks, ready meals and beverages that are perfect solution before, during or after training. The offer also includes Żabka’s own products, such as Szamamm ready meals, Tomcio Paluch sandwiches, Foodini liquid snacks, Wycisk juices and lemonades as well as freshly ground filtered coffee. Products from the Maczfit portfolio, a company from the Żabka Group, such as balanced lunches, salads and desserts, which are a healthy and tasty alternative to canteens and fast food restaurants, will also be available.
– Żabka Nano is very flexible, thanks to which we can open new autonomous branches in almost every location. Cooperation with the Zdrofit fitness club network gives us the opportunity to further improve the concept and be even closer to our customers. I believe that sports and active lifestyle enthusiasts will appreciate how quickly and intuitive shopping at Żabka Nano can be with no cash register, no queues or cash needed – says Paweł Grabowski, Unmanned Solutions Director at Żabka Future.
Żabka Nano at the Zdrofit fitness club uses an innovative authorisation and payment method. Access to the facility is possible with the use of a payment card which customers place against the terminal before entering the shop. During the first visit they give their phone number to which they receive a text message with a purchase confirmation. After doing this, the door opens automatically. When customers are inside, shopping will only take them a moment. All they must do is take the selected products from the shelf and leave. The monitoring system installed in the Żabka Nano shop, which uses algorithms and machine learning, will recognise the products removed from the shelves, calculate the appropriate amount, and automatically finalise the transaction using the payment card used when entering the shop. The system does not identify customers and does not remember the image, which guarantees full privacy and security. During the pandemic restrictions only one person will be allowed to stay in the shop.
Zdrofit is the largest fitness club network in Poland belonging to the Benefit Systems Capital Group. For years, Zdrofit has been promoting healthy activity based on prevention, safety, and accessibility. In line with the philosophy promoted by the brand, physical activity in the network’s clubs is available to anyone who wants to take care of their own health, regardless of age, body shape and level of training. In the selected clubs there are also Zdrofit Zdrowe Miejsce medical facilities operating where one can use the services offered by physiotherapists. Zdrofit also provides solutions in the form of online workouts on the Yes2Move.com training platform, which currently offers over 1000 trainings conducted by nearly one hundred specialists and experts in physical activity and healthy lifestyle. More information on the network can be found at www.zdrofit.pl.
Żabka Polska Sp. z o.o. is the owner of the fastest-growing network of convenience stores in Poland and one of the most dynamic formats in the world, having opened over 4,000 new shops between 2016 and 2021. About 15.5 million Polish consumers live not more than 500 metres from the nearest Żabka shop. As part of its accountability strategy, Żabka has undertaken commitments in the field of good nutrition, services that facilitate sustainable life, entrepreneurship development, diversity and inclusive organisational culture, corporate governance as well as decarbonisation and circularity. More information on Żabka Polska can be found at www.zabka.pl. The Responsibility Report 2020 can be found at https://raportodpowiedzialnosci.zabka.pl/.
