Podcasts are becoming an increasingly popular marketing tool used by brands. According to Spotify, in the first half of 2020 alone people listened to over 300% more podcasts than in the corresponding period of 2019. According to the “Podcast listener in Poland”, almost nine million people in our country listen to podcasts. The same report also shows that the podcasts that inhabitants of Poland choose most often are those devoted to health and lifestyle. This is one of the areas in which the MultiSport brand communicates with its users.
PR Specialist Benefit Systems