For the Zdrofit network, the roll-out of the 24/7 model is the next step in making workouts more accessible to people in Poland. Following the recent opening of the first 24-hour club in Warsaw, this model is now also being rolled out in Szczecin, at the Zdrofit Fabryka Wody facility at 41 1 Maja Street.
Zdrofit has been present on the Szczecin market for three years and is well known to the city’s active residents. The network currently has five clubs in Szczecin and two more in nearby Stargard, offering a total of nearly 10,000 square metres of training space. These facilities are very popular also among MultiSport cardholders.
The main attraction at the new Zdrofit club is undoubtedly the 13-metre-high climbing wall. The 330-square-metre facility offers as many as 40 routes and 18 stations. Those who wish to do so can climb using both top-rope and bottom-rope belaying, as well as self-belaying (TruBlue). Club members will also be able to start their climbing adventure and take part in sessions led by a professional instructor. In addition, the club features a functional training area, a free weights area, a machines area and a cardio area. There will also be a spacious fitness room available.
Climbing wall at Zdrofit Szczecin Fabryka Wody
How do active residents of Szczecin keep fit?
An analysis of the activities of fitness club members in Szczecin reveals a clear trend: they most often opt for strength training, endurance training and body & mind classes.
– Spinning, weight training and Pilates are the most popular activities, but classes targeting specific muscle groups and functional training sessions such as full-body and circuit workouts are also proving very popular. In response to growing customer demand, at our newest club we are introducing fight classes, tai chi sessions and so-called fascial training designed to improve flexibility, mobility and the quality of movement – says Magdalena Szwed, Product Development Director at Benefit Systems Fitness Branch.
Poles want 24/7 access to fitness facilities
According to the MultiSport Index 2025 survey, 76% of people who work out at fitness clubs say that physical activity is an important part of their lives, while 93% see it as a way to maintain mental wellbeing and reduce stress. What’s more, 62% of club members want to increase their level of activity. However, the demands of everyday life very often make it difficult to stick to ambitious training plans.
– Our surveys show that one of the biggest barriers to taking up regular physical activity is time, which is limited by both work and family commitments. As many as 68% of club members admit that there are times during the month when they are unable to find a moment to train. That is why it is essential to ensure maximum flexibility, i.e. the ability to exercise precisely when a free “time window” arises – emphasises Magdalena Szwed.
Fitness club members are increasingly appreciating the ability to use the sports facilities around the clock, seven days a week. The transformation of the labour market is further reinforcing this trend. Hundreds of thousands of Poles work shifts or night shifts – in the healthcare sector, the uniformed services, transport and logistics. Furthermore, according to the “Polish Labour Market Barometer,” one in three Poles would consider working at night or on shifts, and 21% would be willing to do so provided they were paid more. [1] This simply increases the number of people who need access to sports facilities at unusual times.
– Regular physical activity is increasingly becoming a conscious choice. Something more than just a means to a better body shape. It’s a moment to pause amidst the daily rush, as well as a way to relieve tension and restore balance. Exercise acts as a natural “reset” for the body and mind. It strengthens the heart, improves fitness and, at the same time, helps clear our head of excess stress. Over time, this translates not only into better physical fitness, but also greater mental resilience, a more restful sleep and a noticeably improved sense of wellbeing in everyday life – concludes Artur Szewc, a fitness trainer at the Zdrofit Szczecin Fabryka Wody club.
