A song by Paulina Przybysz in the fitness clubs’ campaign will encourage Poles to be active

22 listopada 2021

“Get ready!” nationwide educational campaign by seven fitness networks enters the next, musical stage. On November 5, a special action connected with the premiere of a song by Paulina Przybysz will start as part of the project. The song has one goal: to get Poles off the couch and encourage them to exercise regularly. Anyone who wants to take up a sports challenge can be featured in the “Get ready!” video. The musical action is organised by fitness networks belonging to Benefit Systems, including Zdrofit, as well as Medonet and Onet portals.

“Get ready!” campaign is a long-term educational project aimed at increasing Poles’ knowledge of the positive impact of exercise and sport on the quality of life, health, and wellbeing.In the spirit of this initiative, a special musical action was created with a song by Paulina Przybysz, which promotes sport in a joyful, dance-like version. – In our song Paulina Przybysz sings about feeling “light”, referring not only to kilogrammes. With this song we invite Poles to discover various forms of exercise tailored to their preferences. We want to show them that sport does not have to be a challenge or an unpleasant duty but can become a way to spend time pleasantly and improve one’s health. We believe that regular physical activity will bring more joy, acceptance and self-satisfaction to Poles’ lives and will also help them cope with stress more effectively – says Daniel Biegaj, Marketing and E-commerce Director at Benefit Systems Fitness Unit responsible for marketing communication of such fitness networks as Zdrofit or Yes2Move.com.

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Who can participate?

Anyone who wants to inspire others to start an active lifestyle can take part in the musical action launched at the beginning of November.

What do you have to do?

Listen to the song at www.przygotujsie.medonet.pl and send a video with your dance in one of the three versions of the choreography suggested by the organisers or any other form of physical activity. The films selected by the organisers will become part of a larger video that will promote a healthy lifestyle and physical activity among Poles showing that exercise and sport mean joy, good shape and health.

Poles need to move

The results of the National Health Test of Poles 2021 conducted by Medonet indicate that during the pandemic the Health Index of Poles decreased by 7%. Both the physical and mental condition of the respondents deteriorated.

– Physical activity reduces stress, improves blood circulation, lowers blood pressure, promotes oxygenation of the body, strengthens bones and joints, regulates metabolism – emphasises Dr. Anna Zimny-Zając, editor-in-chief of Medonet.pl. – Unfortunately, even though exercise is one of the most effective ways to a long and healthy life, as indicated by the National Test of Poles 2021, 47% of adult Poles do not play any sport! I hope that the #GetReady for your move will change this and more people will opt for one of the most effective, pleasant, and available “therapies”, that is regular physical activity – adds Dr. Anna Zimny-Zając, editor-in-chief of Medonet.pl.

The significant impact of exercise on the psychophysical condition is confirmed, among others, by users of Zdrofit fitness clubs, including over 90% of them who indicate that regular exercise supports their body’s immunity, reduces the effects of sedentary work, and minimises stress and mental overload[1].

Benefit Systems fitness networks and Medonet join forces in the #GetReady campaign

– The brands that make up the campaign are linked by a pro-health trend. We believe that the synergy of potentials and expert knowledge from various areas will become an important element in building awareness and healthy lifestyle of Poles at this very demanding time – concludes Daniel Biegaj.

The social campaign is carried out in traditional media (press) and online channels, including social media of the Zdrofit brands, Ringier Axel Springer Polska (Newsweek, Auto Świat, Przegląd Sportowy, Forbes Women, Fakt - Dobre Chwile) and Tik Tok. Plus, the “Get Ready!” campaign is visible in Benefit Systems clubs, including Zdrofit, and on www.Yes2Move.com platform, which offers online sports training.

The creative concept of the campaign has been developed by European Business Dialogue which also supervises its implementation.

[1] Według Ankiety „Ruch to zdrowie”. Badanie zostało przeprowadzone wśród 1114 użytkowników klubów fitness metodą CAWI, w terminie 17-22.08.2021 r.

Kampania edukacyjna Przygotuj się! to wspólna inicjatywa siedmiu sieci fitness z całej Polski (Zdrofit, Fitness Academy, My Fitness Place, Fabryka Formy, StepONE, S4 Fitness, oraz FitFabric). Celem kampanii jest budowanie świadomości na temat pozytywnego wpływu aktywności fizycznej na zdrowie i jakość życia. Szczegóły dotyczące projektu odnaleźć można na stronie internetowej www.przygotujsie.pl

Medonet.pl we wrześniu 2021 roku odwiedziło ponad 10,7 mln użytkowników. Serwis awansował w rankingu najpopularniejszych domen w Polsce, wyprzedzając Google.pl. Średni czas spędzony na serwisie przez użytkowników wyniósł ponad 9,5 minuty. Medonet.pl to aktualnie 13. największa domena w Polsce.

Zdrofit to największa sieć klubów fitness w Polsce należąca do Grupy Kapitałowej Benefit Systems, będącej właścicielem ponad 150 obiektów sportowo-rekreacyjnych w kraju. Zdrofit od lat propaguje zdrowy ruch oparty na profilaktyce, bezpieczeństwie oraz dostępności – zgodnie z jego filozofią, aktywność fizyczna jest dostępna dla każdego, kto chce zadabać o własne zdrowie, bez względu na wiek, sylwetkę i stopień wytrenowania. Zdrofit dostarcza także rozwiązania w postaci treningów online na platformie treningowej Yes2Move.com, skupiającej obecnie ponad 1000 treningów prowadzonych przez blisko stu specjalistów i ekspertów od aktywności fizycznej i zdrowego stylu życia. Więcej informacji na temat sieci odnaleźć można na stronie www.zdrofit.pl.

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