Benefit Systems introduces international sports card acceptance.

13 marca 2026

Since the beginning of March this year, the MultiSport Programme has provided its users with access to 11,000 sports and recreation facilities in six countries. The popular sports benefit is currently used by over 2.5 million employees, including nearly 1.8 million in Poland and 736,900 in other markets.

The MultiSport Programme has been operating in Poland for over two decades and for nearly 15 years Benefit Systems has been gradually developing its sports benefits offer for employees also on foreign markets. Currently, sports cards are available in Croatia, Bulgaria, the Czech Republic, Slovakia and Turkey, which is the Benefit Systems Group’s youngest market. Thanks to the launch of international card acceptance, MultiSport Programme users have gained access to sports and recreation activities abroad under the same conditions as in their home country.

Today, the MultiSport Programme gains practical, unified international coverage, and users have an offer of unique scale and availability. This is a natural stage of development for us and the next step in implementing the group’s business strategy for 2025–2027, which assumes strengthening the position of the undisputed leader in the sports cards market, not only in Poland, but also abroad

– says Emilia Rogalewicz, Management Board Member at Benefit Systems.

The foreign offer can be used by adults who have a virtual MultiSport card with confirmed identity in the mobile application. To search for activities in a specific location abroad they can use the International Visits Map search engine. Employers and users do not need to make any changes to their MultiSport package to benefit from the foreign offer.

Tourism is gaining momentum, including sports travel

According to The World Tourism Barometer – a report by UN Tourism – 2025 was a record year for all international tourism since the end of the pandemic, with travel increasing by 4% and 6% compared to 2024 and 2019 respectively. Where are Europeans most likely to travel? Eurostat data shows that Poland was the second country on the old continent to record the highest increase in travel in 2025 (+7% compared to 2024). The countries where the MutiSport Programme is operating also enjoyed growing recognition among European tourists: Slovakia (+6%), the Czech Republic (+3%), Croatia (+1.5%) and Bulgaria (+4%). The new leader in the travel segment is sports tourism, which is particularly attractive in Europe. According to Fortune Business Insight, this continent is the most lucrative sports tourism market with a valuation of USD 248.23 billion in 2025.

The growth potential of the MultiSport Programme

According to a Willis Towers Watson survey, the percentage of organisations that will put wellbeing at the heart of their HR activities is expected to increase to 46% by 2027 (from the current 21%). One of the key areas of wellbeing that companies focus on is the physical health of employees and an important element of this is supporting physical activity.

At the end of the fourth quarter of last year, 2.5 million users across all six markets used sports cards offered by the Benefit Systems Group. This includes 1,784,800 in Poland, 680,300 in the European Union Segment (Czech Republic, Slovakia, Croatia and Bulgaria) and 56,600 in Turkey. We currently estimate the long-term potential of all our markets in terms of card saturation at 4.2–4.8 million

– points out Emilia Rogalewicz.

The introduction of international MultiSport cards acceptance further strengthens the competitive advantage of our product and highlights its main features, i.e. agility, flexibility and excellent, multi-dimensional adaptation to expectations and trends – she concludes.

MultiSport International Visits Map

Barbara Jastrzębska

Senior PR Specialist Benefit Systems

539677460

Benefit Systems has been a leader in the Polish non-financial benefits market for over 20 years and one of the most important players in the fitness industry in the region. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s strong portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its presence abroad. The company’s sports offer is available in the Czech Republic, Slovakia, Bulgaria, Croatia and Turkey, which strengthens its position as one of the key providers of wellbeing services in Central and Eastern Europe. The group is also a major operator of fitness clubs in six markets, and in Poland it is responsible for well-known networks, including Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place and Zdrofit. Benefit Systems’ mission is to inspire physical activity and care for health at every stage of life. That’s why the company runs numerous educational and health-promoting initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its actions confirm that the role of a leader is not only about scale, but also about real social influence. Since 2018, Benefit Systems has been a member of the prestigious B Corp community, which brings together companies that adhere to the highest standards of responsibility and social involvement in their business. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.