In the teeth of sportcrastination: MultiSport’s “Go get yours” campaign.

17 marca 2026

MultiSport is developing the “Go get yours” campaign, the aim of which is to inspire Poles to be active in every possible form, without the pressure of achieving results and with attention to everyday difficulties. This is another round of the fight against sportcrastination – the phenomenon of putting activity off until later. Drawing attention to the role that sport plays in everyday life, the brand asks experts and online creators one seemingly simple question: “Why do you actually move?” In addition to personal stories, an important element of the project is providing practical tips.

According to the “MultiSport Index 2024: Sportcrastination” report, many people still associate exercise with selfishness or something that “interferes” with everyday duties. Experiences from PE lessons and childhood can often determine an adult approach to activity. The effect? 34% of Poles surveyed by MultiSport admit that they do not engage in any form of physical activity during the month, one in five exercises only during selected periods, and one in three does it in so-called “spurts.”

These conclusions are the basis of the “Go get yours” project, which shows that being active doesn’t have to be a feat or a reason to feel guilty. It is an encouragement to engage in physical activity and thus improve our health (including mental condition), energy, wellbeing, relationships and sense of empowerment at a pace that suits our life.

Human stories

“Why do you actually move?” – MultiSport asks the experts and online creators invited to collaborate. The whole content shares an initial theme: “MultiSport came to me with a question…” and the rest of the statement leads the reader through various personal experiences, barriers and moments of doubt. Whose answers do we learn as part of the campaign? The experts who spoke included Dr. Joanna Flis, Dr. Ewa Hartman, Dr. Joanna Gutral, Marta Niedźwiecka, Dr. Asia Wojsiat, Mateusz Majchrzak, Dr. Damian Parol, and Dr. Andrzej Silczuk. In the second part of the project, they explain – each from their own scientific field – why physical activity is important. The enormous power of physical activity is also discussed in the documentary entitled “How to change your mind with exercise,” which can be watched at sportkrastynacja.kartamultisport.pl.

Influencers were also invited to answer the following question: “Why do you actually move?” They included MamaNaObrotach, Melka Kowal-Głuc, Wika Krauz, Karolina Czak, Paulina Ihnatowicz, Helloyogi, Janina Daily, Mrs.Polkadot – creators of profiles that show both metamorphoses and everyday struggles that are easy to identify with.

No stress

Feeling supported and understood by content from experts and online creators is one thing. And the other? Knowledge presented in an accessible form. We are talking about several minutes of video materials grouped into two thematic blocks. The first concerns motivation and overcoming the most common barriers that lie in our heads. And speaking of the head, this block was developed with Dr. Ewa Hartman, a neuroleadership specialist, business trainer, and MBA lecturer.

Once you have gentled your mind, you can become familiar with the gym space and see that it is a place available to anyone who wants to be there. Therefore, the campaign includes over 70 short video materials created in cooperation with Bartek Malec, a physiotherapist and MultiSport trainer. Bartek shows step by step how to exercise on the machines, set them up properly, and what mistakes to avoid while exercising. The library also includes ready-made training plans using some typical equipment.

Check out the e-book and quit sportcrastination

As part of the campaign, employers, MultiSport clients and partner facilities will also receive printed materials. The project’s versatility and focus on sharing practical knowledge are firmly aligned with MultiSport’s mission to spread the idea of exercise and make activity accessible to everyone.

Run for yours

MultiSport activities focused on education and support for various activities are also present offline. The brand will soon “run” in two events: Warsaw Half Marathon and New Balance High Five Run. This is the result of a partnership established with the Warsaw Marathon Foundation. On 22 March this year, the Brass Federacja band will be cheering on the runners from the MultiSport point located at Krasiński Square in Warsaw (between the 5th and 6th kilometre). In the runner’s city, participants will be able to enjoy numerous attractions prepared by the brand for runners and fans, such as stretching, lymphatic drainage, kinesiology taping and basketball zone, photo booth (in a less classic version, though), body composition analysis, “chance of success” game, and wheel of fortune.

To be continued

All educational materials are publicly available at sportkrastynacja.kartamultisport.pl. The next phases of the campaign can be followed on MultiSport company profiles on LinkedIn, Instagram i Facebook.

Barbara Jastrzębska

Senior PR Specialist Benefit Systems

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Benefit Systems has been a leader in the Polish non-financial benefits market for over 20 years and one of the most important players in the fitness industry in the region. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s strong portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its presence abroad. The company’s sports offer is available in the Czech Republic, Slovakia, Bulgaria, Croatia and Turkey, which strengthens its position as one of the key providers of wellbeing services in Central and Eastern Europe. The group is also a major operator of fitness clubs in six markets, and in Poland it is responsible for well-known networks, including Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place and Zdrofit. Benefit Systems’ mission is to inspire physical activity and care for health at every stage of life. That’s why the company runs numerous educational and health-promoting initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its actions confirm that the role of a leader is not only about scale, but also about real social influence. Since 2018, Benefit Systems has been a member of the prestigious B Corp community, which brings together companies that adhere to the highest standards of responsibility and social involvement in their business. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.