Benefit Systems increases its involvement in the fitness market and acquires a 51% stake in the Endorfina network.
The acquisition of the Endorfina network is a strategic decision by Benefit Systems to strengthen its portfolio of own fitness clubs in south-eastern Poland. In the first phase of the transaction, the company acquired 51% of shares in the Endorfina network, which has facilities in Lublin (3), Rzeszów (3), Radom (2), Częstochowa (1), Kielce (1) and Starachowice (1). Following the transaction, Benefit Systems’ portfolio of its own fitness clubs will increase to nearly 280 facilities.
Endorfina is a long-term partner of the MultiSport Programme, and its clubs are very popular among Benefit Systems Group sports card users. – The Endorfina network is a combination of high standards, attention to user comfort and modern design. In its facilities, the appearance of the space and the comfort of the trainees are equally important. These factors contribute to the dynamic development of the brand, which goes beyond the region in which it was created. Endorfina is an increasingly recognisable player on the Polish fitness market. I am convinced that the addition of the network to the Benefit Systems Group will accelerate its development – explains Marek Trepko, Benefit Systems Management Board Member responsible for the development of the fitness network in Poland and abroad. He adds: – With the acquisition of the Endorfina network, we are increasing our presence in south-eastern Poland, in locations that are extremely important from the point of view of our sports card users.
Endorfina is a network of large-scale and well-equipped facilities covering a total of over 19,500 square metres. These clubs have an extensive training offer, from 7 to 15 zones, including cardio, free weights, functional and group training rooms, as well as specialised zones, e.g. Booty Builder (machines and equipment designed to build and strengthen the glutes), Eleiko (a zone for fans and competitors of strength sports such as weightlifting or powerlifting) and a 3x3 football pitch. In Radom, the Endorfina club has an additionally expanded, two-level wellness & spa zone (Endorfina Radom Chrobrego). In its clubs, the network – which focuses on sustainable development and ecology – uses cardio equipment with an energy recovery system.
– We continue to analyse the market for investment opportunities in line with the group’s development strategy until 2027 adopted last year – explains Marcin Fojudzki, Benefit Systems Management Board Member responsible for the group’s finances and M&A. – The Endorfina network is a highly profitable, scalable and well-managed business. It is recording excellent financial results and reporting high growth in pass sales.
In the first phase of the transaction, Benefit Systems purchased 51% of shares in the Endorfina network. The remaining 49% will be redeemed in 2027. Detailed information about the transaction is available in the current report at corp.benefitsystems.pl/en/for-investors/reports/.
Benefit Systems has been increasing its involvement in the fitness industry in the region for over a dozen years. At the end of the third quarter, the group had nearly five hundred fitness clubs in all the markets in which it operates. In Poland, Benefit Systems manages nearly 280 fitness clubs and successfully opens new facilities, increasing access to sports infrastructure in various parts of the country. In 2025, the company acquired the Turkish MAC Group, which managed 138 fitness facilities at the end of the third quarter. The Benefit Systems Management Board plans to update the group’s strategy in the first half of the year, primarily to include its clubs in Turkey.
Benefit Systems has been a leader in the Polish non-financial benefits market for over 20 years and one of the most important players in the fitness industry in the region. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s strong portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its presence abroad. The company’s sports offer is available in the Czech Republic, Slovakia, Bulgaria, Croatia and Turkey, which strengthens its position as one of the key providers of wellbeing services in Central and Eastern Europe. The group is also a major operator of fitness clubs in six markets, and in Poland it is responsible for well-known networks, including Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place and Zdrofit. Benefit Systems’ mission is to inspire physical activity and care for health at every stage of life. That’s why the company runs numerous educational and health-promoting initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its actions confirm that the role of a leader is not only about scale, but also about real social influence. Since 2018, Benefit Systems has been a member of the prestigious B Corp community, which brings together companies that adhere to the highest standards of responsibility and social involvement in their business. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.