Benefit Systems named “Investor Without Borders”

Marcin Fojudzki, Management Board Member at Benefit Systems, received the “ Investor Without Borders ” award in the “ Investment by a Polish company abroad ” category at the European Economic Congress. He comments:

This is a tremendous honour for us and confirmation that the direction we have taken is truly meaningful – not only in business terms, but also in social terms. For over fifteen years, we have been consistently expanding our operations beyond Poland’s borders, building a stable, international business. From the very beginning, our aim has been not only to achieve financial results, but also to create value through products and solutions that support the health and wellbeing of employees. I am convinced that Polish companies have every reason to be proud today. International expansion is not only about business growth, but also about effectively promoting Poland around the world – through the quality, innovation and responsibility we demonstrate in international markets.

For this year’s edition, the PTWP Group invited content partners, including chambers of commerce and industry operating in Poland and abroad. The competition jury assessed, amongst other things, the scale and significance of the investment, its economic efficiency, innovation, resilience to market and geopolitical risks, as well as its impact on the economic and social environment.

In the case of Benefit Systems, the organisers highlighted the company’s long-standing growth and its positive impact on society. – Benefit Systems is one of Poland’s most dynamic investors in foreign markets, combining business development with the creation of social value. The company has created the MultiSport Programme – one of the largest schemes promoting physical activity in Europe, available to millions of users in Poland and abroad. The company operates in many countries across the region, developing a service model tailored to local markets. A key step in its expansion was the acquisition of the Turkish MAC Group. It was the largest investment in the company’s history and one of the largest foreign transactions carried out by a Polish company. In response to the growing importance of employees’ physical and mental health, Benefit Systems also develops digital solutions such as MyBenefit and MultiLife. The company’s operations demonstrate that Polish service providers can compete effectively in international markets by combining operational scale with a positive social impact.

In 2025, Benefit Systems acquired the leader of the Turkish fitness market – the MAC Group, which currently operates over 140 fitness clubs. The value of the transaction has been estimated at over USD 420 million. By the end of 2025, the group operated nearly 550 of its own fitness clubs, with over 2.5 million members across six countries. Since the beginning of March this year, the MultiSport Programme has provided users with access to a total of over 11,000 sports and recreation facilities across six countries, and the international acceptance of MultiSport cards is a natural step in the development of the Benefit Systems Group’s flagship product.

^{Benefit Systems has been a leader in the Polish non-financial benefits market for over 20 years and one of the most important players in the fitness industry in the region. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s strong portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its presence abroad. The company’s sports offer is available in the Czech Republic, Slovakia, Bulgaria, Croatia and Turkey, which strengthens its position as one of the key providers of wellbeing services in Central and Eastern Europe. The group is also a major operator of fitness clubs in six markets, and in Poland it is responsible for well-known networks, including Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place and Zdrofit. Benefit Systems’ mission is to inspire physical activity and care for health at every stage of life. That’s why the company runs numerous educational and health-promoting initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its actions confirm that the role of a leader is not only about scale, but also about real social influence. Since 2018, Benefit Systems has been a member of the prestigious B Corp community, which brings together companies that adhere to the highest standards of responsibility and social involvement in their business. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.}