MultiSport and Kubota join forces to encourage active leisure.

According to a survey commissioned by the MultiSport Programme, when it comes to leisure, 73% of holidaymakers opt for an active approach. 69% of respondents are convinced that sports activities are a good way to get to know another country, and 58% want to try out disciplines characteristic of a given region or country while on holiday.

Non-financial benefits are one of the solutions that allow for an active use of holiday time on favourable terms. 58% of us expect them to be available during holidays. An example of a benefit that travels with its users is the MultiSport card. The programme data indicates that holidaymakers in Poland readily take advantage of the offers available across the country, including seasonal ones. As part of the international card acceptance scheme, adult users with the application and verified identities can take advantage of the programme not only in Poland but also in the Czech Republic, Slovakia, Croatia, Bulgaria, and Turkey. In total, this amounts to over 11,000 facilities across six markets. So, it’s worth remembering the MultiSport Programme when packing your bags, not forgetting... your Kubota slides.

Exercise, rest, have fun

This summer, MultiSport and Kubota are joining forces to encourage active leisure your own style. The effect? The “Activate Travel Mode” competition featuring limited-edition slides, long-sleeve shirts, bags, and socks up for grabs. The designs align with the values ​​shared by both brands: comfort, a relaxed vibe, an active lifestyle, and health. Without pressure and on your own terms.

– For years, MultiSport has encouraged physical activity, but we know that being active is not just about working out. It is a lifestyle that stays with us even outside the gym. Today, we are expanding our programme even further: with the MultiSport card, you can now work out in six countries. With the “Activate Travel Mode” campaign, we therefore want to symbolically “pack” users for a trip and show that you can take physical activity with you wherever you go. It was a natural partnership for us. We offer the freedom to choose one’s activities, while Kubota brings a laid-back vibe and the openness to simply be yourself. Together, we show that physical activity and comfort go hand in hand today – says Dorota Szostek, Marketing Director at Benefit Systems.

– For us, the slogan “Kubota is a lifestyle” signifies comfort, authenticity, good energy, and staying close to everyday pleasures. A holiday filled with movement, spontaneous activities, and the discovery of new places is simply an extension of this approach. Our products – lightweight, comfortable, and unpretentious – can be tossed into any suitcase for an active trip, which is why we were happy to join forces with MultiSport. Both brands take a similar approach to staying active: with no pressure, with no pretension, and on one's own terms – says Paweł Dąbrowski, Marketing & E-Commerce Director at Kubota.

The rules are simple

The “Activate Travel Mode” competition is open to everyone – not just MultiSport Programme users – and runs until 23:59 on 5 August 2026. To participate, simply visit konkurs.miedzynarodowa.kartamultisport.pl, where the regulations can also be found, answer the following question: “Why is it worth choosing an active trip?” (answers must not exceed 250 characters) and fill in the remaining fields of the competition form. The list of winners will be published on the competition website. Each winner will receive an email requesting their shipping details.

Barbara Jastrzębska

Senior PR Specialist, Benefit Systems

• barbara.jastrzebska@benefitsystems.pl
• 539677460

^{For over 20 years, Benefit Systems has remained the leader of the Polish non-financial benefits market and one of the key players in the region’s fitness industry. For years, the company has been setting market development directions, creating modern solutions that support employee wellbeing and promote an active lifestyle. Benefit Systems’ flagship product is the MultiSport Programme – the most recognizable and most frequently chosen sports programme in Poland, providing access to thousands of sports and recreational facilities. The company’s robust portfolio is complemented by the MyBenefit cafeteria platform and the comprehensive Multi.Life wellbeing programme, creating a unique ecosystem of benefits for companies that care about their employees. Benefit Systems is also dynamically expanding its international presence. Its sports offering is available in the Czech Republic, Slovakia, Bulgaria, Croatia, and Turkey, reinforcing its position as a key provider of wellbeing services in Central and Eastern Europe. The group is also a major fitness club operator across six markets. In Poland, it manages such well-known networks as Fabryka Formy, FitFabric, Fitness Academy, My Fitness Place, and Zdrofit. Benefit Systems’ mission is to inspire physical activity and promote health at every stage of life. To this end, the company runs numerous educational and health-oriented initiatives for children, adults, and seniors, including through the MultiSport Foundation. Its activities demonstrate that leadership is defined not only by scale but also by tangible social impact. Since 2018, Benefit Systems has been part of the prestigious B Corp community, which brings together companies guided by the highest standards of responsibility and social commitment. More information at benefitsystems.pl/en and biuroprasowe.benefitsystems.pl/releases/English.}